Initial Website Analysis

Initial website analysis is required to audit the current website. It involved analysis of business and the way products and services are presented to your customers. This is the foundation stage for the next activity, which is pre-optimization website audit.

Pre-optimization site audit

Website SEO audit performs a SWOT (Strength, Weakness, Opportunity, & Threat) analysis of the website.It gives us an insight of high performing areas and scope of improvements. Our experts use industry leading tools and their domain expertise to evaluate your website on 120+ parameters.

The site audit also gives graded recommendations that need the attention of the SEO expert and webmasters. Low, medium and critical recommendations enable us to prioritize the actions to deliver tangible results at earliest.

A screengrab from a sample site audit is mentioned below:

Selecting the right keywords is at the core of any search engine optimization strategy. We leverage advanced planning tools to determine the accurate keywords that a majority of your potential customers are searching for.

The amount of leads or sales are directly proportional to the quality and quantity of keywords we work on. Therefore, we work closely with you to finalize the best performing keywords for your business.

Duplicate Content Check

Website SEO audit performs a SWOT (Strength, Weakness, Opportunity, & Threat) analysis of the website.It gives us an insight of high performing areas and scope of improvements. Our experts use industry leading tools and their domain expertise to evaluate your website on 120+ parameters.

Backlink Analysis

Google gives a lot of importance to quality backlink in determining the rank of a page on search engine result pages (SERP). However, not all the backlinks are the same. In fact, some backlinks act as spam and negatively impact the search engine ranking of the webpage. Therefore, we analyze current backlinks and evaluate each backlink on spam score. We also disavow harmful links on a regular basis to protect the website reputation and continuously improve the website ranking.

Competitors’ Backlink Analysis

We spy your better-ranking competitors to discover their quality backlinks that are responsible for their good ranking on Google. We then devise to get relatively stronger backlinks for your site which helps you outrank your competitors.

Backlink Strategy Gap Analysis

Backlink strategy gap analysis shows where we stand right now and where we want to reach in terms of backlink to rank on the first page of Google. This analysis helps us devise a roadmap and forecast the business outcomes of our SEO efforts in a particular time frame.

Baseline Ranking Check

Before starting to work on activities mentioned in the SEO packages, we check the current ranking on your website for shortlisted keywords.

This helps us and our clients to measure the impact of SEO efforts and track goal progress.

Google Penalty Check

We check if any of your web pages were ever penalized by Google. In such cases, we take remedial measures to ensure that past penalties don’t impact the performance of other pages on your website.

Brand Mention Audit

Brand mention audit assesses the presence of your brand name across the internet. It also helps us analyze the sentiments of current mentions. Brand mentions audit detect and negative comments about your brand. We then take remedial actions to encourage brand advocacy and build positive reputation.

Title Tag Optimization

We write impactful titles including relevant keywords for all the landing pages selected as part of the package.

Meta Description Optimization

We summarize the content of the landing page and use relevant keywords to boost ranking of that page.

Title tags and meta description plays a crucial role in ranking and overall traffic to our landing pages.

We optimize both the title tag and meta description for both your users as well as the search engines.

Header Tags Optimization

Ensuring optimum header tags (for e.g. h1, h2 tags in HTML) hierarchy with no duplicate H1 is essential to a better page structure. Using appropriate headers with important keywords is essential to improve page content and generate better ranking for your website on Google.

We carefully optimize all headers of selected landing pages to ensure that no duplicate H1 tags exist and proper hierarchy is maintained to get better ranking quickly.

Image Alt Tags Optimization

Optimizing image alternative text (alt text) is important not just for the accessibility of the site but also for better ranking of landing pages on Google web as well as images search.

We optimize all the alt tags for all the images on the landing pages to ensure maximum coverage of keywords which leads to better ranking in a short time frame.

Content Optimization

The content of relevant landing pages are optimized to maintain appropriate keyword density, usage of synonyms for latent semantic indexing (LSI), inclusion of frequently asked questions (FAQ) and improving overall quality of the content. Google loves comprehensive content that solves users’ all questions related to a particular topic. Our experts optimize the content for all the relevant parameters which makes the site more usable and search engine friendly.

URL Optimization

We optimize the URLs of individual webpages to make it more concise and search engine friendly.

Site Navigation Tree Analysis

Site navigation helps users navigate various pages of the website seamlessly across all the devices. A good navigation helps users achieve their goal on the site quickly.

We analyze the site navigation and recommend the best possible structure to make the site search engine friendly.

HTML Sitemap Creation

HTML sitemap helps readers find the relevant pages easily. It makes the site more user friendly and improves retention rate.

XML Sitemap Creation

Google uses XML sitemap to understand the site navigation structure. We create an XML sitemap and submit it to Google manually. We recommend remedial measures to help individual pages indexed by Google.

Robots.txt Creation

Robot.txt is used to control visibility of various pages on your site to search engines. It informs the search engines crowler about which pages it should crawl and which one it shouldn’t. It helps us show desired pages on SERP and hide confidential information.

404 Page Implementation

A 404 page appears when the requested URL doesn’t exist. Implementing a 404 page makes your website user friendly as well as search engine friendly.

Broken Links Analysis

Broken links on your site (links which are not working) can damage SEO efforts. Thus, it is essential to continuously analyze and remove broken links. We do broken link analysis and keep removing all harmful links to protect the health of your website.

Website Loading Speed Analysis

Website loading speed plays a role in ranking of your site. Fast-loading pages get more preference and they rank at better positions in SERP. We conduct a technical analysis of your website and come up with recommendations to improve your website’s loading speed.

Google Indexed Pages Check

We do a thorough analysis of web pages which are indexed by Google. We also fix the errors to make sure that all the relevant pages on your site get indexed by Google.

Website Canonical Check

We conduct a canonical check to make sure that your internal pages are not competing with each other when it comes to ranking on Google. Through canonical tags, we inform Google on which pages to crawl in case of any similar content found using different URLs. It helps Google understand your website better and thus helps in overall ranking.

Structured Data Setup

Structured data set helps Google understand the content of each page more accurately. The correct setup also helps in getting rich snippets in search engine result pages which boost brand visibility and build trust with your readers.

We set up the structured data for each page based on your offerings. We also validate the same using advanced developers tools to ensure correct setup and optimum performance of the site in search engine results pages.

Site Structure Analysis

Overall site structure is analyzed and remedials measures are taken to improve site performance and fix JavaScript errors. Lazy loading of JavaScript and CSS scripts are enabled to optimize performance. All external scripts are analyzed and minified to improve technical performance of the site.

Internal Links Analysis

Internal linking of pages essential to boost search engine performance of your website. Therefore, our technical team works to ensure strong interlinked web pages while ensuring that no page remains orphaned.

Google Knowledge Panel Optimization

Google Knowledge Panel helps immensely in brand building. We put additional meta information on your “Home” and “About” page and link that with external sources to optimize your brand name with Google Knowledge panel requirements.

HTTPS Security Analysis

Secure websites are good for your users as well as search engines. Recently, Google has started giving priority to secure sites. We thoroughly analyze your website security and implement measures to make your website safe, secure and search engine friendly.

Google Search Console Integration

Google search console is a tracking and search performance solution by Google that helps webmasters assess their site search performance on Google. It helps us track ranking across geographies and discover high potential keywords to boost ranking and traffic.

We integrate the search console to your website to assess the site’s performance on Google and also check the progress towards achieving our SEO goals.

Google Analytics Integration

Google Analytics helps find out when the sources from where people are coming to the website, what exactly they do on the website and what else can be done to ensure that they take important actions (like filling the contact form, calling the business or making a purchase) on the site.

We implement Google Analytics 4 (the most advanced analytics solution available) to measure effectiveness marketing efforts and maximize return on investment.

Manual Search Engine Submission

We submit your website manually to all major search engines, which leads to fast indexing of all the pages by the search engines.

Classified Submissions

We submit classified ads in your local area to improve your brand’s visibility, increase sales and generate backlinks. Classified submissions significantly impact local SEO and the rank of Google My Business listings.

Business Listing

We list your business on major business listing platforms like Yelp, Bing, and other relevant sites to build brand awareness, get more reviews and generate backlinks.

Social Bookmarking

We bookmark your website on several social bookmarking platforms to generate backlinks and increase brand awareness leading to a better ranking of your site for the relevant keywords.

Article Writing

We write articles on relevant topics to boost our backlinking efforts from the top platforms. It helps us capture the attention of the audience of top community-based sites.

Article Submissions

We submit the articles on high-quality and authoritative sites to generate backlinks and traffic, leading to a better ranking on Google in the long run.

Article Marketing

The articles posted are further promoted on several other platforms to maximize the responses and benefits from article submissions. It maximizes the impact of backlinks for ranking your website.

PPT Submissions

We design attractive PowerPoint presentations and post them on relevant platforms to attract a knowledge-hungry audience. It also helps in generating stable backlinks from the top sites.

PDF Submissions

PDF submissions generate stable do-follow backlinks in the long run. We write unique, insightful content, optimize it for SEO and convert it into beautiful PDFs before sharing it on the relevant platforms.

Podcast Submissions

Podcasts have gained traction in recent years. Podcasts on trending topics fetch a lot of interest and traffic from internet users. It also helps generate backlinks, boosting your website’s ranking on SERP.

Image Submissions

We design attractive graphics and post them on various platforms to generate quality backlinks and boost brand visibility.

Blog Creation (One-Time)

We create a neutral blogging platform and share insightful information about your brand, products, and services. This helps in getting consistent referral traffic and strong backlinks.

Blog Writing

We select the trending topics related to your business, create compelling headlines and write insightful blogs with relevant backlinks to your website to build awareness and trust among your target audience.

Blog Posting

We post the content mentioned in the previous step on blog sites and optimize and promote the same to maximize link juice from them which further helps in ranking.

Blog Marketing

Off-site blogs are further promoted on various portals to improve credibility and maximize the impact of SEO efforts. Our monthly SEO packages include blog marketing efforts to rank your website quickly on Google.

Product Listing

Product listing helps in brand visibility, search engine ranking, and lead generation for your business. When you subscribe to our monthly SEO packages, we list your products on quality product listing sites that help you generate more traffic to your product pages.

Profile Creation

When you choose our affordable SEO packages in Delaware, we work round the clock to offer 360-degree visibility to your business on as many platforms as possible. As part of this strategy, we work on creating individual profiles on various platforms and further use those profiles to share relevant information about your business. This SEO strategy generates more visibility and offers more avenues for creating backlinks.

Video Marketing (video provided by the client)

Storytelling is the best way to influence your customers. When you choose the best and most affordable SEO packages in Delaware and provide us with a video, we will promote it to maximize its reach and impact. This also provides another great avenue to build trust backlinks which further helps the overall ranking.

Press Release (news provided by the client)

Whenever there is a new product or service launch, event, or general announcement, it is crucial to write a compelling press release and distribute the same to maximize the reach and gain maximum exposure. When clients choose our monthly SEO services packages and send us a press release, we use our network and expertise to maximize exposure and reach.

On-site Blog Creation

We create a dedicated blog section on your website and post fresh content regularly. Integrating website, blog, and social media handles facilitates seamless content sharing across multiple platforms and multiplies reach.

On-site Blog Posting

Our monthly SEO packages include the creation of high-quality on-site blogs that represent your thought process and reflect your expertise in the industry. Solution-focused and neatly organized blogs address the pain points of your potential customers. In return, you get word-of-mouth advertising for free.

On-site blog optimization

On-site blogs can generate massive traffic to your website if optimized correctly. For every blog, we shortlist appropriate longtail keywords and do on-page and off-page optimization for every blog. Evergreen content with proper optimization becomes traffic and lead machine in the long run.

As a part of our affordable monthly SEO packages, we offer on-site blog optimization for all the blogs we write.

Featured Image Creation

We create an attractive featured image for every blog. The featured image not just helps in Google Image searches, but it also helps in getting more traffic from social media platforms.

Facebook

Instagram

Twitter

Pinterest